The short version
We do not call or text you. You can read and use every page without giving us your name or email, and there is no account. The only place we ask for them is the contact form, so we can reply. We do not sell your personal information. We do not currently share information with home equity investment providers. If we ever do, we will update this policy first.
To ask what we have about you, or to have it deleted, email hello@heicompare.com.
What you can do on this site
The pages compare providers from their published terms. Two tables on the home page let you change a home value, an amount of cash, and a time or growth rate. That math runs in your browser. We do not send the numbers you type.
We do not ask for a phone number.
If you use the contact form
The form on our contact page asks for your name, your email address, and your message. We store what you send, the page you were on, your approximate country, and a scrambled version of your IP address (not the IP address itself) so we can limit spam. Your message goes to the same database as HEI Calculator, run by the same team, and is emailed to our team. We reply by email.
If you email us
If you email hello@heicompare.com, we use your address to reply. We reply by email. We do not call or text. We keep the message for as long as we need it to reply and keep our records. We do not delete it on a set schedule. You can ask us to delete it any time.
Visits, ads, and analytics
- Cloudflare hosts the site. It processes ordinary request details, such as IP address and browser type, to deliver the site and protect it.
- Google Analytics uses cookies to show how people use HEI Compare and our four sister sites (HEI Calculator, HEI Facts, HEI Offers, and HEI Counseling), including when someone uses a tool or sends a request. We connect that measurement to Google Ads so we can tell whether our ads lead to people using the site. You can opt out with Google's opt-out browser add-on or by blocking cookies in your browser.
- Our own visit counter. After you scroll, move the mouse, tap, or type, we record that the page was viewed. If you change a number in a cost table on the home page, we record that the table was used. Each of these sends the page, the step, the site you came from, and, if you arrived from an ad, the ad click ID and campaign name on the link (Google or Microsoft). They go to a counter kept for all four sites. We store only daily totals: which page, which step, and how many times. We do not store the click ID, your name, the numbers you typed, or your IP address in those totals. When a page is viewed, a short email to our team can include the page, whether you came from a Google or Microsoft ad and the campaign name, the referring site, and an approximate city (from the network connection, not a street address). That email tells us someone used the site. It does not tell us who you are. Using a cost table is counted, and it does not send that email. If you send the contact form, we count that it was sent.
Your browser remembers, until you close the tab, that this page view was already counted, so we do not count it twice.
Who handles the information
- Cloudflare hosts HEI Compare and processes the request details above.
- Google provides Analytics and the Ads measurement described above.
- HEI Calculator (the same team) stores the daily visit totals and contact form messages, and sends our team the short visit email and those messages.
We do not sell your personal information. We do not currently share information with home equity investment providers. We may consider sharing leads with providers in the future. We will update this policy before we do.
How long we keep it
The daily visit totals are not tied to you. We keep them, and we keep emails and contact form messages you send us, for as long as we need them to understand how the site is used, reply, and keep our records. We do not delete them on a set schedule. To ask what we have, or to have a message deleted, email hello@heicompare.com.
Children
This site is not intended for anyone under 18, and we do not knowingly collect information from minors.
Changes
If we update this policy, we will change the effective date above.
Contact
Privacy questions: hello@heicompare.com.